ie “crisp, clean, bright, contemporary, playful, colorful, organic, expensive, exclusive, elite, fancy, chic, polished, etc etc etc)
ie “approachable, confident, masterful, joyful, energetic, serious, no-nonsense, playful, knowledgeable, soft, comforting, nurturing, hard-edged, ruthless, etc etc etc)
(e.g., a blazer, dress, favorite pair of shoes, signature accessory)
(e.g., fit, sizing, outdated wardrobe, lack of variety, not knowing what to buy, etc.)